FOR: | Leading brand marketers (such as P&G, Starbucks, Target) in global markets
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WHO NEED: | More effective ways to attract Hispanic and Chinese consumers and engage these consumers in a multi-year brand promotion environment
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PEERCAFÉ: | Enables the co-branded sponsorship of English language-learning
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FOR: | Tens of millions of Hispanic and Chinese consumers who will use their mobile phones, WiFi-enabled Internet phones, and Web-connected PCs to learn how to speak, read, and write English,
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CREATING: | A rapidly growing social network of adults learning English along with a deep, lifelong brand consideration for participating sponsors
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THAT: | Begins to solve one of the world’s largest social ills—the inability to contribute in the global economic system that requires English literacy.
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UNLIKE: | Effective full-immersion English language-learning programs from firms such as Berlitz or Pilgrims that harness the proven learning practices of, tutor interaction, and peer-group social bonding.
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WHICH: | Most Hispanic and Chinese consumers cannot afford the $3000 per week fees (much less the time away from their jobs)
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OR UNLIKE: | Expensive multimedia CD-ROM-based learning systems
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WHICH: | Require adult learners to master their first language (Spanish or Chinese), access multimedia computers with interactive audio and headsets, and practice alone for several hundred hours;
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OR UNLIKE: | Low cost or free classroom-based learning of Adult Basic English (ABE) at libraries, community centers, and community colleges
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WHICH: | Require busy adults with full workloads to schedule frequent regular trips and travel to fixed locations such as libraries or community centers for a period spanning two to three years to achieve basic English conversational skills and reading levels of fourth-grade student.
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PEERCAFÉ: | Maximizes adults’ investment and pleasure in English language learning by harnessing the best facets of full immersion programs and digital delivery of multimedia curriculum and a powerful digital services platform that exploits the latest VOIP, Web, and mobile technologies.
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THIS: | Enables PeerCafé to provide innovative English language learning solutions to the global market at a very disruptive cost and for its corporate sponsors to engage tens of millions of attract Hispanic and Chinese consumers while providing demonstrable evidence of corporate social responsibility.
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