FOR: | Leading Web Service Platform Providers (such as eBay, Google, IBM, Microsoft and Yahoo) in global markets and Web-enabled Device Manufacturers (such as Apple, Cisco, Ericsson, IBM, Nokia, Samsung, and Sony)
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WHO NEED: | Compelling, mass market Web-based services to drive adoption of their platforms and hardware
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PEERCAFÉ: | Provides innovative English literacy solutions using mobile phones, smart devices and web browsers
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ASSISTING: | Tens of millions Hispanics in the United States, and Chinese in China, who want to learn to speak, read and write English—anytime, anywhere, anyhow
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THIS CREATES: | A uniquely effective and efficient learning experience for a rapidly growing social network of upwardly-mobile Hispanic and Chinese consumers
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THAT: | Combines the power of peer group learning with: a comprehensive, proprietary library of 10,000 networked learning objects; an affordable, scalable business model that promotes adoption and long term usage; and a state of the art, multi-prong digital media platform.
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UNLIKE: | Full-immersion English language-learning programs from firms such as Berlitz or Pilgrims, and multimedia CD-ROM-based learning programs like Rosetta Stone
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WHICH: | Cost too much, take up too much time, or fail to engage most adult learners
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OR UNLIKE: | Low cost or free classroom-based learning of Adult Basic English (ABE) at libraries, community centers, and community colleges
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WHICH: | Require busy adults with full workloads to travel regularly to fixed locations such as libraries or community centers for a period spanning two to three years to achieve the basic English conversational skills and reading levels of a fourth-grade student;
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OR UNLIKE: | Other web services like search engines, social networks and online gaming
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WHICH: | Do not often deliver aspirational, life-changing, society-enhancing value propositions.
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PEERCAFÉ: | Maximizes adults’ access to, and investment and pleasure in, English language learning by providing a flexible, engaging and easy-to-use literacy solution, at a disruptive cost, across a powerful digital services platform that exploits the latest VOIP, Web, and mobile technologies
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WHICH: | Will drive the proliferation of our web services platform partners’ solutions, while forging valuable long term branding relationships with the highly desirable Hispanic and Chinese consumer segments, and demonstrating our partners’ commitment to corporate social responsibility.
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